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Best Content Writing Tool for SEO 2023 – Outranking.io complete review

best content writing tool for SEO

Would you like to improve your SEO content writing skills?

It’s not easy to track all the changes Google makes to its algorithm and then try to apply them to your blog article. Research time could be better spent on writing quality content.

So, let’s get started! Outranking.io is what you need. The software helps you write high-quality content that will rank well in search engines. This review will examine how Outranking.io works and what results you can expect from it.

What Is SEO Content Writing?

SEO content writing is creating content that is optimized for search engines. It involves using keyword research to identify the right keywords to target and then incorporating those keywords into your content in a relevant and readable way.

In addition, SEO content writing software helps you improve the article title and meta tags like title and description.

Following the SEO practice benefits your website or article to rank higher in search engine result pages.

Why Is SEO Writing Important?

SEO is one of the most important aspects of online marketing. It’s the practice of optimizing your website or blog to rank higher in search engine results pages (SERPs). SEO, in turn, can lead to more traffic and conversions.

Several factors determine how well your site ranks in SERPs, including the quality and relevance of your content and the authority of your site and its links. But SEO is about more than just gaming the system; it’s also about providing valuable content that meets the demands of your audience.

When you produce high-quality content that people want to read, share, and link to, you’re satisfying their needs and building trust and authority for your brand. And as Google continues to emphasize quality over quantity, good SEO writing is more important than ever.

How to write SEO content copy?

To write SEO content, you’ll need to understand how to target keywords, structure your content for readability, and include those keywords throughout your content. You’ll also need to ensure that you’re using good grammar and punctuation and having images and videos to break up the text and keep users engaged.


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Why Do You Need SEO Content Writing Tools?

Outranking.io: AI Software

Content writing tools are necessary for SEO to help you create better content optimized for your target audience. They allow you to research your topic, find keywords and create a catchy headline.

Content writing tools for SEO can aid you in structuring your SEO content strategy and improve the quality of your content.

This review will examine what Outranking.io delivers and how it can help you write better SEO content.

Outranking.io is a content writing tool that supports you in targeting specific keywords and optimizing your content for search engines. This tool also features many features you can use to improve your writing.

Read on to learn more about Outranking.io.

The Outranking.io Dashboard

Outranking.io dashboard
The Dashboard

Outranking.io provides a user-friendly interface that makes creating and publishing content quickly and efficiently easy.

The dashboard has three pillars:

  • AI Writer
  • Strategist
  • SERP Analysis

To create a new document:

  1. There are three kinds of documents you can create.
    • SEO Brief
    • AI writing
    • Optimize existing content
  2. For each document type, you enter a primary keyword; if you optimize existing content, you must also enter the URL.
  3. Click the ‘Advanced Settings’ button to select the language, location, tag, and folder. For SEO briefs, there are more advanced settings.

This article focuses on the AI editor. It is the main area to create a new article/blog post.

Outranking.io - new document
Outranking – new document

To compose a new article/blog, choose ‘AI writing.’

Why is Outranking.io the best SEO content writing software

Outranking.io is the best SEO content writing software because it lets you quickly write high-quality, search engine-friendly content for your website.

Outranking.io also has a wide range of features that make it an effective tool for content marketing.

Its unique algorithm enables writers to produce engaging, keyword-rich content that ranks higher in search engines.

Outranking.io has advanced analysis of the SERP for various metrics and can provide valuable information on the competitive landscape. It also includes competitor analysis to help you understand how your competitors rank.

It has three outstanding features which make Outranking.io set apart from its competitors.

SEO Outline

Outranking.io can give you the edge over your competition regarding SEO outliners, giving you access to advanced AI-generated outlines and the automatic infusion of all the right keywords and topics that go into outranking competitors and achieving top search engine rankings.

With outranking.io, you’ll have detailed outlines with intent matching, helping you outrank others in organic searches more easily than ever before.

First Drafts

Creating first drafts of blog posts can be daunting and grueling, but AI first drafts are here to help. Outranking offers you the chance to use automated technology designed to generate a factual and SEO-optimized first draft in just 15 minutes!

With this feature, you can get 80% of the way toward publishing your post without spending hours writing from scratch. All you need to do is add in any extra value that only you can provide – such as unique stories and insights – for the final touches on your post.

Writing with Prompts

Writing with Prompts allows you to give a set of instructions written conversationally to the AI to generate the desired response. These prompts can be generic or specific; the more specific they are, the more personalized and accurate the output will be2.

Outranking’s AI is connected to the internet and only writes the prompt after doing background research and finding facts and information, scouting 100s of pages before writing the instructions..

Outranking prompt vs. ChatGPT
Outranking prompt vs. ChatGPT

Outranking.io – The AI wizard

After creating a new document Outranking launches into the AI Wizard with the SEO meta title generator.

The AI wizard helps you start with the blog post to set the meta title and meta description, followed by the outline builder.

Step 1 – SEO Meta Title Generator

The Outranking AI wizard step one
The AI wizard – Step 1

One of the most crucial on-page SEO factors is your blog title. This is the text in your web browser’s tab and as the blue link in search engine results pages. The title should be 50 characters long and include the focus keyword. Including your focus keyword in your title will help you rank higher for that keyword, so it’s essential to put some thought into it.

Most importantly, ensure your title accurately reflects the user intent behind the search query.

Outranking.io generates the title using AI. You can simplify it or change it entirely with ease.

When you choose, it will show you a list of target Keywords in the suggestions title of most frequently used keywords in the top 20 rankings. You can create, delete or edit your list of ideas whenever needed.

Step 2 – Meta Description Generator

THE Outranking AI wizard step 2
The AI wizard – Step 2

Meta descriptions are a unique and vital part of SEO because they are the first thing potential customers see when your site pops up on search engine results pages. A well-crafted meta description can entice customers to click through your website, so it’s important to make sure yours is informative and enticing. Outranking will help you create a catchy description to help you stand out from the competition.

Step 3 – Content Outline Builder

The Outranking AI wizard step 3
The AI wizard – Step 3

On the left side, you see sections/outlines currently found in SERPS based on the focus keyword from competitors. Although competition might have well-written content, they might not be beating the keywords readers are searching for.

Outranking suggests some H2 ideas or copying the section idea(s) from the left side to the right side. You can arrange the outline in H2 or H3 tags. Modify the section text or create a new one from scratch.

Google’s People Also Ask

Part of the outline builder in step 3 is the tab for Questions (Google PAA). This provides you with some ideas of questions found in SERPs also asks or from the ranking pages. It is a good idea to integrate such questions in your outline too.

Google loves to extract questions from articles and present them in the SERPS. It’s an additional way to rank better in the SERPs.

Related keywords

Adding semantically related keywords is a great way to help your content rank for additional terms. This can be done in a few ways, such as:
H2/H3 keyword opportunities help widen existing content’s scope and eligibility to rank for additional keywords.

More keywords mean more traffic which increases the authority of the article overall. Additionally, it provides supplemental information to users interested in the topic.

Outranking shows related keyword suggestions and highlights them if you have already used them in the outline. The app suggests using at least 80% of the related keywords.

High-Frequency keywords – NLP

Google’s NLP capabilities can help you understand your users’ intent and optimize your content for maximum reach and traffic. By understanding the questions people are asking related to your topic, you can create better content targeting high-frequency keywords and providing the answers people are looking for. It will help you rank higher in SERP and drive more traffic to your site.

The AI wizard presents you with all the high-frequency keywords. It works the same way as the related keywords. Again you should use 80% of the suggestions in your outline.

Step 4 – Factual Research or Content Brief – AI article writer

The Outranking AI wizard step 4
The AI wizard – Step 4 Keypoints

Once the outline is perfectly optimized with the related keywords and high-frequency keywords, you can go to the next step.

Outranking.io offers two ways:

  • Factual Research with key points
  • Content Brief for writers

Keypoints are a great way to remove writer’s block and get your thoughts on paper. They also help set the foundation for your blog post, giving you a better idea of what you want to say. However, they should not be considered finished or a replacement for human writers.

Outranking offers several templates for generating keypoints.

  • Default
  • Benefits
  • Features
  • Highlights
  • Related
  • and much more

The goal is to get you 60-70% closer to finishing your content
with generating the first draft.

Part of the AI wizard is to set the tone of the voice.

Instead of generating a first draft with content, you can also let Outranking create a content brief which you could hand over to the article writer.

Outranking.io – Writing content copy

Content editor interface

After completing the AI Wizard, if you choose the Premium First Draft or content brief, the following window is the content editor. It is organized into three parts

Outranking.io: Writing assistant
Writing Assistant

  • left navigation bar with the icons of the various phase
    • document operations
    • search engine optimization
    • section and outlines
    • Methods
    • Research and SERPs
  • the middle pane is the content editor with the outline structure made in the AI wizard.
  • right navigation pane changes based on the selection from the left pane

Sections and Outlines

The next step is now to write the content for the outlines. There would already be content if you were using the first draft or premium first draft.

Select on the left navigation pane “sections and outlines’.

For writing with AI assistants use concepts or methods. By default, Outranking looks at the first 20 articles in the SERPs for the focus keywords to generate concepts. However, you can feed the AI with your own text to create concepts.

For example, go to Google, performs some research, and copy/paste text in the custom concept window. Some templates guide the AI on which kind of concepts to produce.

The draft icon will create content based on the concept selected and write in the content editor.

SEO content writing - concepts

Another way is to use methods (custom-created templates). It’s a separate section on the left pane divided into categories. Outranking offers standard templates like other AI tools. It is also possible to create your methods.

Outranking.io Methods
AI writing tool – Methods

It is not forbidden to create your text entirely. I recommend it because it adds another “hand-crafted” touch to the article.

Some other AI tools are at your disposal, highlight a sentence, and some additional tools will pop up like rewrite, expand and shorten.

You can also use the ‘Write for’ button. It will write a sentence based on your input. For example, if you type “What is…,” it will generate a sentence like “What is the best SEO content writing software?”

Outranking.io – The content optimization phase

After completing the outline with content, it is time to go to the next phase. The SEO optimization phase, click on ‘SEO’ on the left pane.

Before going to the technical aspects that Outranking SEO offers, I want to point out why SEO is so important nowadays.

The SEO industry has become increasingly complex in recent years. Google and other search engines use deep learning and natural language processing to display better search results. Because of this, what was once SEO-friendly content may no longer be relevant from Google’s current perspective.

For this reason, you need a much more advanced tool that utilizes similar search engine technology. You can no longer just rely on a WordPress plugin. WordPress SEO plugins like Rank Math do a great job on on-page technical SEO.

However, you shouldn’t expect your rankings to improve overnight. Based on my experience, the optimization will take months to materialize (1 month is the minimum.). DA (domain authority) plays an essential role too.
Although this is not required, backlinks from higher DA websites can help your optimized content rank faster.

Okay, let’s continue with Outrannking. Click on the left side on ‘SEO’ and then ‘Optimization.’

Optimize On-page SEO Elements

The right navigation pane shows the SEO Content Score with a view of all aspects of on-page SEO optimization. Click on each section for tips. This part of Outranking is probably what I call the gold mine of Outranking.io.

The SEO Content Score is a very detailed on-page score with advice for improvement, and more importantly, it’s always up to date! The score ranges from 0-to 100, with 100 being the best possible score. The overall grade shows you how well optimized your page is compared to other pages.

Click on each section to learn more about what Outranking suggests for optimization. The suggestion is based on the 20 top-ranked pages in the SERPs.

For example, click on the Sections for H2-H3; Outranking shows how many sections your article has compared to the average and maximum.

SEO Score For Higher Ranking

SEO score
SEO score

Click ‘Research’ on the left pane and then on ‘SERP and data source. Ranking Pages will appear on the right pane. The domain list with the SEO score of your competitor webpages and other helpful information is displayed. In fact, your article’s SEO score is actually a comparison of the top 20 pages.

The score ranges from 0-to 100, with 100 being the best possible score.

AI-guided data for related keywords And Google NLP topics optimization.

As mentioned above, you should structure the outline with related keywords and Google NLP. It will ensure that your article will rank for even more keywords.

In the content editor, left pane, click SEO; underneath ‘Optimization,’ you get ‘related keywords’ and ‘Topics.’ Topics are Google NLP terms.

Outranking shows valuable information for related keywords like volumes (Vol.), keyword difficulty (Diff.), and SERP ranking on the right pane.

Outranking marks the word if you have used it in the text or outline.
At the bottom, a button, ‘Heat Map.’ Heat Map is a nifty tool indicating the opportunities where you should use the keywords.

Topics (Google NLP) are similar to related keywords. It compares how often it is used in the article to the minimum and maximum. Color labels show recommendations about the keywords.


SEO is more complex than it used to be, and content needs to be built with a purpose if you want to rank well. To create topical authority, you must carefully execute new content and optimize existing content.

The Strategist feature in Outranking helps with SEO content strategy planning and execution. It has three main tools for SEO content strategy:

  • The best opportunities to create content.
  • Related keywords.
  • Mapping of these two tools.

Strategist is a tool that helps SEO professionals improve their authority and rank for difficult keywords. The AI can learn from the same data from Google’s Search Console page and adjust its strategy according to new trends. Additionally, the Strategist has a close match feature, allowing it to find the most important topics. Lastly, the software uses semantic terms to brainstorm ideas.

Strategist is entirely free for everyone. It is not an add-on.

A plea

If you’re planning to buy Outranking please do use my affiliate link to purchase it. Absolutely no additional cost for you (I would earn a commission from the seller), but definitely a huge help for me, as your gesture will contribute to covering the costs of maintaining this website and adding more great articles. Thanks in advance for your support!

What are the pricing plans for Outranking.io?

Outranking has four pricing plans: Starter, Solo, Pro, Company

Outranking Plans & Pricing
Outranking Plans & Pricing

Each plan consists of the following:

  • Write & Optimize for 4-30 articles
  • AI characters, only the Starter plan has limits
  • First Draft
  • Research writing
  • Prompt writing

If you need Outranking.io for Teams, get the Pro or Company plan

Currently, there is an Add-on available for 300 cluster searches/m. You only need it for the Strategist tool, if you perform a lot of keyword research.

Content Optimization Software: Outranking vs. Frase

The content optimization software market is growing. Two of the most popular are Outranking and Frase. Both have their pros and cons, but which one is the best for you?

Frase Software

Frase is a more mature Saas app than Outranking. Some key points of Frase are:

  • You can create custom templates as needed to save time on writing drafts of the same type of content so that you are not reinventing the wheel every time you need a blog intro or product description.
  • There is a topic model for scoring the article.
  • The dashboard is designed to help you find your best content opportunities.
  • You can compare your keywords with your top competitors.
  • Advanced AI creates content that outperforms the competition.
  • Frase is the #1 rated AI Software on Capterra

Frase initially started with content optimization only; in late 2021, Frase also introduced AI assistant writing based on predefined templates.

According to the Frase team, there are not using GPT3 for AI.

“Frase NLG (Natural Language Generation) is artificial intelligence software designed to create content based on text inputs. Our NLG is trained over billions of documents” and attempts to gain a universal understanding of the world through language.”

The big plus is that Outranking offers the AI wizard. It helps you create the skeleton of your article with recommendations on which additional keywords to use in the outline. I understand that a good outline could save valuable time– in my opinion, Outranking is better for this than Frase.

Outranking vs Frase

Feature Comparison
AI guided wizard
AI writer tools
First draft AI writing
Content briefs
Topic Planner (Strategist✅ (Beta)
Google Search Console integration
Outline Builder
suggestion for meta title and meta description
Image ALT tags suggestions
WordPress plugin
team members

Re: pricing Frase has a different pricing structure and offers three plans too, but AI writing needs an addon called SEO.

Overall, Outranking is slightly more expensive than Frase.

My winner is Outranking.io.

My workflow for a blog post

Okay, I hope you have a good impression of Outranking by now. In this section, I would like to tell you about my workflow from the idea to produce an article until I publish it on my WordPress websites.

To produce a high-ranking blog post, you should follow a specific workflow.

This workflow includes six steps:

  • research topics and keywords
  • building the outline (content brief)
  • writing/editing
  • optimization
  • proofreading
  • Publishing

My pick

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Outranking is best for the three steps (building the outline, writing/editing, and optimizing). Outranking is not a research tool. It would help if you did the research with other tools before going to Outranking.

Keyword Planner

My favorite product for researching is Writerzen. Writerzen is ideal for topic and keyword research. A free product is the Google Keyword Planner, which is also very good.

Blog Outline

Outranking has an excellent outline tool as part of the AI Wizard. However, I also like Postpace, which is basically the same but has a friendly and colorful interface for topics.

Grammarly Premium

For Proofreading, I use Grammarly Premium. I love this tool. I’m not a native of English. Grammarly has a free version, but the Premium Version is worth the investment.

Hemingway app

Hemingway is similar to Grammarly but free. I don’t use it, but it is worth mentioning it.


My websites/blogs are built with WordPress. Outranking has a WordPress plugin to import articles from Outranking to WordPress. It is pretty basic but works fine.

Please read my blog here for a detailed discussion about my workflow. I decided to post a separate article.

Outranking – Planned features

I learned about Outranking in May 2021. I watched an hour-long interview with the founder demoing the app. After this demo and other recommendations I read, I decided to buy the early bird offering, a Lifetime deal.

Since then, Outranking has continued to improve a lot. The Outranking team developed many new features for SEO optimization and AI assistant writing. As of this writing on July 8, Outranking is at Version 8.

Version 8 introduced Strategist and Actions.

The founder said further development would improve integrations with other apps in a webinar. The WordPress plugin has been enhanced over the last months.

Looking back on how Outranking improved over the last 12 months, I’m sure we will see new great features or improvements.

Frequently Asked Questions

What are some good keyword research tools?

Some of the most popular keyword research tools include:
Semrush, Ubersuggest, KWFinder, Ahrefs, Google Keyword Planner, KeySearch. Moz Keyword Explorer

How do I start SEO content writing?

You start by building your content strategy based on the keywords you target. You then decide how to rank for those keywords and create an optimized blog for SEO.

Which free content writing tools do you use to write SEO-friendly content?

use Google Docs, WordPress, and HubSpot.

What are some excellent content optimization tools for content writing?

Outranking, Frase, MarketMuse, SurferSEO

What are the best free SEO tools for WordPress website article writing?

Rank Math, Yoast SEO, SEOPress, SEO Squirrly


Outranking.io is a powerful SEO content writing software that can help you write high-quality, engaging, optimized blog posts. Using Outranking lets you easily create well-researched, keyword-rich, and ASTERISKED articles that will help your website rank higher in search engine results pages (SERP).

If you’re looking for a resource to assist you in producing quality content that ranks well on search engine results pages, look no further than Outranking.io!

Full Disclosure

Any purchases made from clicks on links to products on this page may result in an affiliate commission for me.

As an Amazon Associate I earn from qualifying purchases
Als Amazon-Partner verdiene ich an qualifizierten Verkäufen

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