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Elementor vs Divi – Which WordPress page builder is better in 2023?

Elementor vs Divi

In the world of WordPress page builders, there are two top contenders when it comes to choosing the best page builder – Elementor and Divi. Each has pros and cons, but which is best in 2023? But with so many options, which one should you choose?

That’s the question we’ll explore in this article.

With that being said, this article will break down what each one offers so that you can make your decision easier. I’m sure many of you have faced this dilemma. It’s not an easy decision.

Introduction WordPress page builder

WordPress comes with the Gutenberg editor. The Gutenberg editor is used to add content to your pages or posts. It has blocks for the header, paragraph, layout, and design. The design capability offers only essential elements. Other plugins are available with more sophisticated blocks, which may have the potential to replace page builders. Kadence Blocks is one such plugin. 

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Both Elementor and Divi have a separate editor integrated into WordPress. Essentially, they are drag-and-drop, what-you-see-is-what-you-get (WYSIWYG) builders. The best part is, that both builders allow you to build your pages without ever needing to code anything. Add to this, Elementor and Divi have a wealth of content elements and styling options built-in, making it a snap to construct professional-looking pages. What more could you ask for?

All you need to know is the concept behind how Elementor and Divi work. Adam Preiser describes it as the 3C concept (Container, Column, and Content). A container in Elementor and Divi is a section, a column is a row with one or more columns, and content is a module in Divi or a widget in Elementor. Content could be text, button, video, audio, and so on.

Let’s now get into an actual comparison of Elementor vs. Divi. 

Elementor vs Divi: Pricing and plans

PlanWebsitesCost per yearSupport
Essential1$59Premium support, email or live chat 24/7 response time
Advanced3$99Premium support, email or live chat 24/7 response time
Expert25$199Premium support, email or live chat 24/7 response time
Agency1000$399Premium support, email or live chat 24/7 response time

Divi comes with two plans: yearly access costing $89 or lifetime access with unlimited websites costing $249.

Divi price plans
Divi pricing

Divi prices are very competitive when compared to Elementor. One drawback is that Divi doesn’t offer a free version, so you must buy it to test it. They do, however, offer a 30-day money-back guarantee. And here’s the best part: I can offer you a 10% discount for both Divi plans.

Divi has the better deal.

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Elementor vs Divi: Theme builder

Theme builders for both Elementor and Divi have almost the same functionality. Make a header or footer for the global website or make an individual header for some web pages only. For example, you could make a different header only for your blog posts. The theme builder has almost no limitations. It’s handy for woocommerce shops too. Example: different colors in the header for men’s or women’s jeans. The product category would control this.

Divi Theme Builder

However, I think the theme builder in Divi is visually more appealing and easier to understand. In Elementor, you need to first create a page and then use a condition to apply it.

Elementor and Divi

About Elementor page builder / Free and Pro

Elementor is a page builder only. You can choose any WordPress theme in theory. I say in theory because not all themes might be compatible with Elementor, though most are. Elementor has its own theme called “Hello.” This theme is an empty framework. It is excellent if you want to build the website from scratch, especially the header and footer.

I haven’t used Elementor with “Hello” yet. Generally, I use the theme Astra 3.0, OceanWP, or Kadence. All those themes have lots of customization and work great with Elementor. 

Also, Elementor offers template libraries accessible from the editor. The library contains ready-made full websites, pages, or blocks. It’s a great starting point with lots of design ideas. It’s even possible to import a template and delete the section(s) which are not useful for your needs.

Please also read my article Elementor Free vs Pro

Add-ons for Elementor

There are also third-party add-ons for Elementor. The add-ons enrich Elementor with even more features and widgets. For example, HappyAddon (paid) adds more cool widgets and features such as cross-domain copy/paste and live copy. You can copy/paste an Elementor element from one website to another, something not available in Elementor. The live copy function is elegant too. You can browse the HappyAddon library for useful elements and copy them into your website. 


About Divi page builder

Divi as a page builder, differs from Elementor. Earlier, there was no choice but to use their theme, whereas Elementor was compatible with almost any WordPress theme. But clearly, Divi has woken up, and in its most recent release, one can use other themes. However, I recommend using the Divi page builder with the Divi theme.

Otherwise, many useful features will not be available, like the powerful theme builder or the Divi library.

With Divi’s page builder, you get a lot of bang for your bucks, such as the all-in-one Divi theme, layout libraries, and additional plugins called Extra, Bloom, and Monarch. If you opt for Divi, you’re opting to be part of their ecosystem. There are lots of widgets available too. Divi offers everything necessary for a good-looking website. The layout library is already vast and still growing. Divi continues to develop layout packs for special occasions, which are part of the access plan.

Please visit my Divi Theme Builder review page for a full review of Divi’s features.

Performance Update

In August 2021, Divi released a massive performance update. The maker of Divi went back to the drawing board and designed a new framework that dramatically increases the performance of loading websites. The new underlying framework will only load PHP codes and assets when needed to process the web page’s modules and features.

In addition, Divi automatically identifies critical CSS, deferring non-critical styles sheets and reducing the Divi’s builder’s CSS output by combining duplicate styles. Furthermore, a set of new options improve caching, delays various render-blocking requests, and removes unneeded resources.

Based on my tests using Google page speed, my Divi website edyrecommends.com gained a massive speed improvement. Worth to mention the mobile score improved a lot. Near perfect page speed score out of the box. Divi still recommends using a caching plugin and a CDN.

Massive Divi Performance Update

Speeding up Divi from every angle

Presets in Divi

In September 2020, Divi introduced preset styles. A new fantastic method to model your designs. For example, design a button as per your own wishes, save the design as a preset and apply the preset to other buttons, and instantly they will get the same look. You can create more than one preset and set a preset as default.

Every module has the default preset applied automatically, which means if you change the default preset, all buttons with the default preset set will change. Presets apply not only to a button (just an example), but to any module in Divi, section, or row. 

The remarkable thing about Divi presets is that you could import a starter template from the Divi library and change the default preset, and it will change the design across your website in one go. Cool, isn’t it?

Divi vs Elementor: feature comparison table

Free version available✔️
Lifetime license✔️
Advance Contact Form✔️
Starter Templates✔️✔️
Dark Interface✔️
Global Colors✔️✔️
Color Palettes✔️
Theme Builder✔️✔️
Woocommerce Template✔️✔️
Change Content per Device✔️
Effects on Hover✔️✔️
Section Dividers✔️✔️
Exporting and Importing Templates✔️✔️
Revision and History✔️✔️
Code highlight✔️

Elementor vs. Divi: Summary

more straightforward to learn,
tools and elements are arranged on the left side, separated from the canvas.
steeper learning curve.
elements are displayed on the canvas, challenging to identify the elements and distinguish the section, row, and modules
many useful addons are available from third partiesmarketplace where you can buy child themes, extensions (add-ons), and layouts.
easier for building a woocommerce shopmore difficult for building a woocommerce shop
5 plans, no unlimited websites
announced a price increase for Expert plan,
two new business plans as of March 2021
two access plans.
Yearly and Lifetime for unlimited websites
new plans offer chat support tailored for business customers (web agency)Premium support - chat support 24/7

Elementor vs Divi Builder: Which one is faster?

The debate starts with a quote…

Divi and Elementor add unnecessary codes and bloat, slow down the website’s speed and make it challenging to change the theme or page builder later.

Some WordPress developers are saying

The maker of Divi (Elegant Theme) and Elementor has spent a lot of time in 2021 to improve the performance. See also above the section about Divi “Performance Update.” But this is not the end; Elegant Theme is working to replace the framework with the shortcode concept to HTML5. Elementor is working on performance upgrades too. Some of those are already implemented, and you can activate them by going to Elementor, settings, ‘Experiments’ tab.

In addition, Elementor is working to replace the concept with sections and inner sections with a new container called Flexbox. My tests with Google Page speed have shown that using too many sections and inner sections will increase the speed (too many layout shifts). I think the new widget Flexbox is a promising step in the right direction. Flexbox is now available as an experimental feature.

In terms of speed, there is no clear winner. However, based on my tests, I would favor Divi over Elementor for speed. Of course, this is subjective since it depends on what kind of website you have.

Elegant Themes and Elementor realizes the need to improve performance because the WordPress Gutenberg Editor is heading toward a drag-and-drop interface by adding layout functionality. In my opinion, the ease of use of the visual builder interface of Divi and Elementor still wins. But compared to Gutenberg Editor, the impact of speed matters a lot and is a decisive factor.

Elementor Cloud vs. Divi Cloud

Do they offer the same service, or is there a difference?

No, there is a huge difference. Elementor Cloud is a hosting package for WordPress with an Elementor Pro license. While Divi Cloud is not a hosting service, it is a new feature of Divi membership.

With Elementor Cloud, you can get started with Elementor Pro without worrying about hosting fees. It is an all-in-one package suitable for WordPress beginners who don’t need to bother about hosting services. It is also perfect for Web developers to offer their clients Elementor Pro as a complete package.

Elementor Cloud Review
Elementor Cloud Review

On the other hand, Divi Cloud is an addition to your Divi membership. It allows you to sync your Divi libraries (layouts and contents blocks) designs across multiple Divi websites. It is like DropBox for Divi.

So, if you are a Divi user with multiple websites, this new feature will save you a lot of time. You can also share your designs with other Divi users.

Divi Cloud organizes your items in categories and favorites and generates an auto-visual preview to find them better.

Storing 50 items is already included in the Divi membership; there is a fee if you need to store more than 50 items.

Elementor Cloud and Divi Cloud are two different offerings in the world of WordPress.

Elementor Cloud is a hosting package for WordPress with an Elementor Pro license, while Divi Cloud is an addition to your Divi membership that allows you to sync your Divi libraries across multiple websites.

Elementor Cloud and Divi Cloud have unique benefits that make them worth considering for any WordPress user.

Elementor or Divi: Conclusion

Both Elementor and Divi are fantastic page builders. Which one you go for in the end is a personal decision. In most cases, the cost is a deciding factor. Divi’s price is unbeatable, especially when the new Elementor pricing goes live in March 2021. Divi recently added excellent new features like presets or layers view, while Elementor is shifting focus to customer support. 

What do you think? Please comment below or get in touch with me by email. And remember: if you purchase a Divi plan using my link, you will be entitled to an exclusive 10% discount!

You may also like my other articles.


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